American National needed a new, comprehensive brand strategy and campaign. The Brandigm team worked closely with the client so that all national B2C and B2B communication delivered an outstanding user experience.
The process began with the design and implementation of rigorous primary research. A strategy was developed and the cornerstone for their brand architecture, a tagline – Smart Thinking, Rewarded® – and various tactics.
Additionally, Brandigm developed:
-An American National agent recruitment strategy.
-Digital messaging tactics for lead generation.
-A campaign for their industry leading cashback program.
This animated, online campaign is called Side By Side. It promotes the fact that American National’s Cashback℠ program offers more cash back than others.