American National Insurance Multiple Line needed a comprehensive Brand Book to ensure continuity and that all B2C and B2B communication met the highest standards.
The process began with the design and implementation of rigorous primary research to glean critical insights. A strategy was then developed,which became the cornerstone for their new brand architecture and tagline.
Additionally, Brandigm developed:
A social media agent recruitment strategy and campaign.
Static and animated digital tactics for lead generation.
A campaign for their industry leading Cashback program.
This animated, online campaign is called Side By Side. It promotes the fact that American National’s Cashback℠ program offers more cash back than others.